DISCOVER THE JOY OF WEARING
Every Woman Is Unique, So Should Be Their Clothes
Exclusive Designs; Inclusive Styles.
We make clothes that help you breathe easy.
Clothes that feel like lingering moments of a happy memory.
Clothes that are tailored to greet you like a friend and knows you personally.
We Make Clothes That Fit Your Body & Lifestyle
Not Make Them To Force-Fit Your Clothes
We Make Clothes That Fit Your Body & Lifestyle
Not Make Them To Force-Fit Your Clothes
Our name, Shades of Earth, is a metaphor for the ever-evolving shades of a woman’s life. It represents the natural transitions our bodies go through—from girlhood to womanhood and beyond. Each phase, or ‘shade,’ reflects the beauty of change, growth, and wisdom.
We wanted to create a clothing brand that understands and supports women through all these shades of their lives. That's why when we started Shades Of Earth with two things in mind:
Creating clothes that look good on you for every shade of your life.
&
More importantly, creating clothes that make you feel good about yourself.
Designed for you. Not a Template
We do this because fast fashion treats us like a template. They forget that “mediums, large and XLs” are designed to fit people; people aren’t designed to fit them.
Sourcing
We start this by ethically sourcing the right material - something that feels like you’re wearing a cloud
Design
Then we turn them into meaningful designs, stitched tactfully to fit your lifestyle. Where you choose everything.
Customization
From sleeve length, to neckline. Straight, wide, or narrow fit. Every aspect is under your control because everyone from a young woman to a working mother has different needs.
Because each woman is unique, and all of us don’t fit under a universal size.
So if you want something as unique as you - think of us. So, next time when you’re buying something new and notice that:
- Top fits but the bottom is a size up?
- XL is too large & L isn't large enough?
- A knee length dress becomes a midi?
WHY SHADES OF EARTH?
We do this because fast fashion treats us like a template. They forget that “mediums, large and XLs” are designed to fit people; people aren’t designed to fit them.
Do we even need to care about Sustainability?
Do we even need to care about Sustainability?
Yes, Here's why
Overproduction is the problem.
&
Buying From Brands that make clothes after you order is the answer.
The fashion industry produces 92 million tons of waste every year and is the second most polluting industry globally. We don’t add to it. Instead of mass-producing sizes that might never be worn, we craft each piece only when you place an order—reducing waste, conserving resources, and making fashion more intentional.
Mindful About What We Consume
100% of our fabrics, like Cotton, Organic Cotton, Linen, Hemp and viscose are renewable and either come from farms or certified sustainable forests. Plus, we have no appetite for virgin synthetics, ensuring every fabric choice is responsible.
Our pursuit of sustainability goes beyond just the fabric – it's all in the details! We use GRS certified recycled elastics, cotton labels and OEKO-TEX certified Corozo buttons, made from seeds of the Tagua palm tree, making them fully biodegradable.
No plastic creeps into our packaging process as well. Our packaging consists of reusable jute tote bags that adapt to your lifestyle by being reusable, while our mailers are entirely compostable—designed to return to nature, not pollute it.
Here’s Our Impact Till Date
Responsibly sourcing materials, reducing waste, and eliminating harmful chemicals.
Deepti
The Founder Of Shades Of Earth.
Deepti
The Founder Of Shades Of Earth.
Trying to solve the problem of the fashion industry
“Too much production, & too little representation”
Too much production—where clothes are mass-produced to fill inventory, based on trend predictions from an Excel sheet, with little thought about their environmental impact.
Too little representation—where garments are made in rigid sizes like small, medium, and large, forcing women to squeeze and adjust themselves to fit, rather than designing clothes that fit them, ignoring the reality that real women’s bodies don’t conform to fast fashion templates.